Notices
The Verb at the Start of a Public Notice
The opening verb in a public notice reveals whether it informs, requests, warns or directs, helping you choose what to…
All briefings
All briefings
Briefings on the wording, structure and signals found in public-facing information.
Forms
Checkboxes, Lists or Open Text? Reading Form Questions
Reading form questions closely helps you tell what a checkbox, list or text box asks for, so you can give a relevant…
Services
From Paper Circular to Online Service Page
Compare paper circulars with online service pages and use a worked example to judge whether navigation makes the right…
Documents
The Attachment Is Not Always the Whole Document
Learn how to read a document attachment alongside its title, message and boundaries, so you can tell what it covers…
Plain Language
How to Read a Public Service Page Before You Act
Learn how to read a public service page for its route, requirements and likely next screen, so you can choose the…
Our approach
Clarity starts with careful reading
Public information can be brief without being easy to interpret. We look at its wording and structure, helping readers notice distinctions before drawing conclusions.